Microsoft says it’s removing more than 100 million ads from its Facebook and Instagram pages after an outcry.
The tech giant said Monday it was removing nearly 100 million ad impressions from its social media platforms as part of an effort to combat the spread of “toxic” content on social media.
The move comes after a report released last month by the Consumerist and The New York Times detailing how many of its employees had shared inflammatory comments on social platforms.
Microsoft said it had removed more than 4 million ads that had been posted to its two social media sites since mid-January, a decrease of more than 90 percent from the same period last year.
The company said it has since suspended more than 2 million of those ads.
The news comes as the country continues to grapple with a wave of violent and racially motivated attacks, with the worst-ever mass shooting in Las Vegas at a country music festival last week.
A report released Monday by The New Yorker detailed how many employees of microsoft, one of the world’s largest software companies, shared inflammatory posts on social sites and urged others to do the same.
The report also revealed how a company employee had shared a video on YouTube in which he said that the victims of the Las Vegas shooting were “not a bunch of crazy white kids.”
The company has said the comments were “totally inappropriate and completely unprofessional.”
In a statement Monday, microsoft said the “toxicity of online comments is not confined to social media.”
“Microsoft is committed to fostering a safe and productive work environment and we take these issues seriously.
We’re working with our community partners to better identify the issues that are most prevalent, and we are working to prevent these harmful online comments from ever happening again,” the statement read.”
We continue to work with our employees, and other companies who use our products, to make sure we take action to ensure this toxic culture is not repeated,” the company said.