More than half of all visitors to a website do not care about its location, according to a survey by online advertising company Proweaver.
The survey, conducted by Pivotal Research and Brandwatch, found that 53 percent of visitors to the website “want to visit from a different country”, while a mere 4 percent wanted to visit “from a different location”.
“People want to go to places they like, not places they don’t,” Proweavers Chief Strategy Officer David Sartore said.
The company said it found that this was driven in part by the “high profile nature of some websites” and the popularity of social media and “more than 1,000 search terms” that were not on the site’s search engine.
The firm said it also found that “a large percentage” of the people who visited a website were from overseas, and that people “wanted to see the best of Australia” and “were more likely to come to a search engine result page from a destination they had never been to”.
Proweaver has been working with the ABC to understand the impact of geographical barriers on the online visitor journey.
“The fact that we see a big shift in traffic from countries where the site is more familiar, or the location is more known, means it’s also more likely for visitors to come back from a foreign country,” Mr Sartor said.
“If we don’t understand how people are responding to geographic barriers, we can’t do the right thing to address it.”
Mr Sartorio said the company had also worked with the Australian Government to identify the reasons people from overseas were not visiting Australia, and the impact it was having on the Australian economy.
“We’ve had a lot of discussions with the Government on this, and they’ve been quite supportive,” Mr O’Connor said.
He said there was a perception that visitors to websites in countries with strong online censorship, such as Russia, China and Pakistan, were less likely to visit Australia.
“People don’t feel like they can get to their destinations, and people feel that it’s not worth it,” Mr Eames said.
“So it’s probably not a very good time to be in those countries.”
And also if you’re not there and you’re thinking ‘well what can I do to help?’ it’s really hard to help.