The NFL is looking to improve its analytics.
And it wants to do it fast.
So it’s creating an analytics team.
The NFL Analytics Office is launching an analytics-focused team in the new league year that will focus on “analytics, social media and content strategy,” the league announced Wednesday.
This is the second time in three months that the league has brought in a analytics team, as the league launched a brand new analytics department this week.
But this is a new effort, and it’s a new team.NFL Commissioner Roger Goodell said that the new analytics team will be run by the analytics firm TechnoMetrics, the same firm that helped design the league’s new analytics platform.
TechoMetric has been a major player in the league, helping develop and deploy the NFL’s digital content strategy.
“We know this is an important time for the NFL and we want to make this work,” Goodell said.
The new team will consist of 15 people, including two data scientists, two software engineers and two marketing and operations experts. “
This is a chance for us to do that and create a team that is both transparent and responsible for the results.”
The new team will consist of 15 people, including two data scientists, two software engineers and two marketing and operations experts.
The new team is expected to be part of the NFL Analytics department, which will focus mainly on analytics, social, digital and content.
The new analytics office will be headed by former Techo Metrics VP of Marketing and Communications Paul Wertheimer.
He has worked for the organization for the last five years.
The league is hoping to get a lot of the same data that they did with the analytics department into the new team, which would be part-time.
The league will pay a $25,000 consulting fee for the new tech.
The hiring of the new company comes a week after Techo’s chief executive, Greg Naylor, said the company was on track to deliver analytics for the entire NFL by the end of 2017.
Techos chief financial officer, Michael Riggs, has been leading the new department since 2015.
“As part of this evolution, we are making significant investments in the team’s talent and operations,” Goodell told reporters at a news conference.
“We’re building a new, more streamlined team to build upon the existing team’s analytics, and I want to thank Paul and Michael for their leadership.”
The new office will have the same goal of building on the existing tech as Techo, but it will also bring more of the tech into the organization.
TechoS will focus more on the league-wide analytics department, where there is a “significant” focus on analytics on the field, and will also include more analytics on players and teams.